Shakespeare Is Dead! The Future of Storytelling

People don't care as much as we think they do about great stories. They want to be entertained. That's it in a nutshell. Shakespeare is dead. I saw one of the great films of the last while, Rust and Bone, recently, and the cinema had three people in it. It was a Thursday night. A decent night to watch a film. But nobody was there. Here's the thing, more people are watching movies and TV shows now than ever before. Consumption is up. But attendance is down. Look, we all know piracy has its role i...